As consumers continue to abandon traditional media in favor of digital entertainment, publishers are poised to reap the rewards. Advertisers have been quick to catch on to this trend; moving their media spend online - where their audience spends a majority of its time. Datran Media offers publishers a variety of monetization solutions to help you generate maximum value from your online inventory and data assets.

Email Monetization

If you've ever sent an email to your customers, chances are you have a valuable database at your disposal. Whether you are a media company or a retailer, there is an inherent opportunity to drive increased value from your customer data. Datran Media's creates a perpetual revenue cycle that generates incremental revenue by leveraging targeted adverting offers from Fourune 1000 brands that turns data into transactions. Don't think of it as list management, think of it as list monetization!
Learn More

Multi-Channel Publisher Network

Datran Media's NetMargin is an elite affiliate network for publishers who need a variety of high-performing offers and demand a steady stream of revenue. Our commitment to performance means publishers are connected with only the top-tier advertisers to generate significant ongoing revenue. Learn More

Audience Measurement

As more and more advertising dollars move online, publishers and content developers need an accurate way to validate their audience to advertisers. Web analytics only provides basic visitor information, whereas advertisers want to know who your visitors actually are. In today's highly competitive environment, insight into audience measurement is a fundamental necessity. Datran Media offers the first and only audience reporting tool that delivers consumer profiles across digital media based on third-party verified household-level data. Learn More

Data Appends

Datran Media leverages insights from over 100 million customer touch points to help publishers better understand their audience. Datran Media enhances your database with key demographic attributes including age, income, gender, etc., and identifies your customer's interests and affinities by leveraging a proprietary online behavioral database. Learn More

Email Marketing

Datran Media's StormPost is an award-winning email marketing platform that helps publishers seamlessly manage their messaging campaigns. It has routinely been cited by analysts as the recognized choice for leading media companies focused on acquisition and audience monetization. Learn More